Role Overview
The Marketing Opportunity Specialist is a performance-focused team member responsible for optimizing digital marketing efforts including PPC, paid social, SEO, and website changes, based on real-time business needs. This role is embedded in daily operational rhythms and works closely with business unit leaders to ensure marketing is proactively adjusting to fill available capacity and meet call volume targets.
This role blends marketing strategy, campaign coordination, and tactical execution support. Success will be measured by how well marketing activities generate qualified leads, align with business capacity, and deliver ROI.
Key Responsibilities
Performance Marketing Alignment
Campaign Coordination & Execution
Website & SEO Impact
Cross-Functional Communication
Measurement & Accountability
Requirements
Benefits
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