Company Overview:
Strategic Talent Partners has been retained by our client, a pioneering commercial real estate property technology company, to hire a Platform Marketing Leader. Their platform integrates reality capture services and phygital twins to deliver immersive, data-rich experiences to enable leaders of multi-site operators to optimize decision-making and operations. Reporting to the Chief Growth & Strategy Officer, the Platform Marketing Leader will be instrumental in developing a comprehensive marketing program and directing input into their next-generation platform. This role will work at the intersection of marketing, product innovation, and customer experience, collaborating with teams to ensure customer insights are central to product development, and marketing initiatives create platform awareness and drive adoption.
Our client is headquartered in Rockford, MN but they are open to exploring remote options for this role.
Key Responsibilities:
Strategic Planning & Leadership:
Drive platform positioning, GTM strategy, and revenue growth, ensuring alignment with overall company goals.
Act as the company’s expert on customer, partner, and market needs to define and drive platform development and marketing requirements.
Stay informed on emerging trends in proptech, digital twins, and multi-site retail operations, sharing insights with the broader team to inform strategy.
Go-to-Market Execution:
Work with the marketing team (inside and outside the company) to drive timely execution of go-to-market tactics across multiple marketing channels, including digital, social media, email, and tradeshows.
Lead go-to-market execution across digital, social media, email, trade shows, and other channels, ensuring timely and consistent messaging.
Collaborate with internal stakeholders to develop marketing collateral, including pitch decks, sales tools, and customer onboarding materials.
Create and manage an integrated marketing calendar in collaboration with sales and operations to execute campaigns and initiatives that drive adoption of the IDS Platform.
Product Influence & Customer Insights:
Work closely with the platform team to influence the product roadmap and functionality by integrating customer insights, competitive analysis, and market trends.
Fully own Voice of the Customer (VoC) initiatives, gathering and operationalizing customer feedback to improve both the platform and the customer experience.
Support thought leadership in the commercial real estate and property technology industries by collaborating with analysts, press, and strategic partners.
Lead analyst relations with organizations like Gartner or Forrester.
Performance Measurement & Optimization:
Measure and analyze marketing effectiveness, refining tactics to maximize engagement and reach target audiences.
Oversee website updates, improving SEO and enhancing its utility as a customer education and sales conversion tool.
Maintain consistent and compelling messaging and positioning across all marketing channels and touchpoints.
Skills and Experience:
10+ years in B2B product marketing , with a focus on SaaS technology platforms, proptech, or commercial real estate industries.
Proven success in go-to-market execution and Voice of the Customer programs.
Expertise in digital marketing and marketing automation tools and CRM.
Experience implementing account-based marketing (ABM) programs to target and close strategic accounts.
Exceptional communication skills with proven ability to collaborate cross-functionally to align marketing and product strategies
Strong ability to translate technical concepts into compelling messaging.
Self-starter with strong organizational skills and ability to effectively manage multiple priorities
Our client offers a competitive salary and benefits package, generous PTO and holidays, and opportunity for career advancement in a fast-growing company environment.
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