Position Areas
School District/Cooperative
Norman Public Schools
Communications Director Job Description
Position Summary
The Director of Communications works with members of the communications team and district departments to align communication efforts with the district’s mission. This position provides leadership in crafting and delivering accurate, timely information to families, staff, and the community. The Director develops and implements strategic communication plans and ensures consistent messaging across all platforms.
Essential Duties
Develop and implement strategic communication plans for district initiatives and priorities
Supervise and evaluate communications team members, including the digital media specialist and graphic designer, ensuring alignment with department goals and expectations.
Serve as the initial point of contact for news media and coordinate media responses with district leaders
Produce and distribute news releases and media advisories
Proactively pitch positive stories and coordinate media coverage of district events and programs
Create press kits and handle sensitive or complex media inquiries
Coordinate crisis and incident communications, ensuring accurate and timely updates
Support district leaders in responding to media inquiries, public concerns, and staff questions
Provide professional public relations counsel to the superintendent, Cabinet, Board of Education, and site leaders
Recommend communication strategies for various media formats and audiences
Serve as a liaison between school and district leaders and the media
Maintain brand consistency and promote district values and initiatives
Respond to requests for public information in accordance with policy and legal requirements
Support and help implement the district’s crisis communication plan
Oversee content development for the district website, social media, video, newsletters, and other platforms
Provide strategic direction for social media strategy, publishing schedules, and audience engagement
Monitor social media performance and guide adjustments to increase effectiveness
Collaborate with internal teams to produce engaging, community-building content
Work with team members to support digital marketing and outreach for recruitment and retention
Facilitate staff development on media relations and effective communication practices
Support district and administrative event fundraising as appropriate
Perform other duties as assigned
Minimum Qualifications
Bachelor’s degree in communications, public relations, journalism, or a related field
At least 5 years of relevant professional experience
Strong technical writing and AP Style proficiency
Strong verbal and written communication skills
Understanding of public engagement and two-way communication strategies
Proven ability to manage multiple projects and coordinate team efforts
Preferred Qualifications
Experience in K-12 or public education environments
Familiarity with FERPA and other relevant school communication guidelines
Advanced public speaking and presentation skills
Experience supervising or leading a team, including evaluating performance and supporting professional development
Knowledge, Skills, and Abilities
Excellent interpersonal skills and customer service orientation
Professional demeanor and ability to interact confidently with the public and media
Initiative, creativity, and strong problem-solving skills
Ability to follow district safety protocols and professional standards, including attendance, dress, and conduct
Physical requirements include the ability to sit, speak, hear, and use hands regularly; occasional lifting of up to 25 pounds; ability to adjust visual focus as needed
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