Brand Educator - Burlington, VT Job at Dentsu Creative (MKTG), Remote

NGhxaFJ6Y2xCQm5tNnJ1YndzVzR3NDB5OEE9PQ==
  • Dentsu Creative (MKTG)
  • Remote

Job Description

POSITION OVERVIEW:

MKTG Brand Educators (BE) are Diageo brand enthusiasts that educate consumers on Diageo Brands during on, off, and experiential special events. They must be able to deliver a unique sampling experience, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The BE embodies the Diageo brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.

BEs have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Educators. In addition to participating in promotional events when selected, BEs are expected to complete regular online trainings regarding our client brands. BEs must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge. BEs must be able to successfully showcase their knowledge and ability to engage by showcasing a “Final” two to three minute presentation, in order to represent Diageo brands at events.

This position is an Occasional Employment Position. Being hired as a Brand Educator does not guarantee that the employee will be assigned to any particular quantity of assignments. Brand Educator must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the NA Diageo Marketing Code.

PRIMARY RESPONSIBILITIES:

  • Actively engage and educate consumers at the point of experience, purchase and consumption
  • Humanize the brands and build trust of consumers through education
  • Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
  • Regularly complete digital training for market brand and programs as directed
  • Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
  • Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
  • Distribute Diageo premiums to consumers
  • Follow Responsible Server Guidelines and report Guideline violations
  • Pre-merchandise accounts with Diageo point-of-sale (POS)
  • Pay for bar spend or product via company issued debit card
  • Pick up or accept delivery of promotional materials from Event Team
  • Ensure proper care and return of company property (i.e. – uniforms, event materials)
  • Complete post-event recap (ERF) in MKTG reporting website
  • Take digital event photos and contribute to markets social media account
  • Understand how Diageo brand differs from competitors and report on competitive activity in market
  • Maintain appropriate appearance for consumer engagement
  • Follow company policy and procedures

    REQUIRED SKILLS & EXPERIENCE:

  • Outgoing Brand Knowledge and Personification of the Brand – BE must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. BE must be able to translate brand information to consumers in a relatable manner.
  • Engaging - BE must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
  • Reliable – BE must always arrive to events ready to start on time, and must work until event end.
  • Must be 21 to apply.

  • Physical and Other Requirements

  • Able to stand/walk for extended periods of time
  • Able to carry heavy trays, boxes, objects
  • Able to maintain a pleasant disposition under stress
  • Satisfy consumer appeal and client marketing requirements
  • Approachable and able to engage consumers

Job Tags

Remote job, Part time, Casual work, Local area,

Similar Jobs

Hyatt Regency Lake Tahoe Resort, Spa and Casino

Butcher Job at Hyatt Regency Lake Tahoe Resort, Spa and Casino

We are seeking a skilled Butcher to join our culinary team. This role is essential to our kitchen operations, providing expertly fabricated meats, poultry, and seafood for our restaurants and banquets. Ideal candidates bring precision, consistency, and a passion for quality...

Bolt Farm Treehouse

Junior Full Stack Engineer Job at Bolt Farm Treehouse

 ...Internal Tooling & Automations Develop and maintain backend logic (...  ...across departments. B. Web Application Features Support...  ...Comfortable working in asynchronous, remote environments* Strong...  ...workflows* Exposure to high-level system architecture in a growing... 

CSC Serviceworks

Industrial Appliance Service Technician Job at CSC Serviceworks

 ...support in growing a fulfilling career. Overview: Industrial Appliance Service Technician Monday - Friday 7:30am - 4:30pm As a CSC...  ...for providing troubleshooting, preventative maintenance & repair on our commercial Washer/Dryer appliances to your assigned service... 

Lovisa

Retail Key Holder- West County Mall Job at Lovisa

** IN STORE HIRING EVENT NOVEMBER 6TH! ON THE SPOT HIRING. LOCATED AT WEST COUNTY MALL 80 West County Center, Des Peres, MI Job description Join the Lovisa America team: It is exciting times at Lovisa with many new stores opening across America, so we are... 

KLM Careers

Sr Advance Nuclear Weapons Safety Engineer - AL Job at KLM Careers

Sr Advance Nuclear Weapons Safety Engineer This position is fully on-site. at Huntsville, AL or Dedham, MA. Must be a US Citizen. BASIC QUALIFICATIONS: Requires a Bachelor's degree in Systems Engineering, or a related Science, Engineering or Mathematics field...