Marketing Campaign Manager Job at Greenshades Software, Jacksonville, FL

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  • Greenshades Software
  • Jacksonville, FL

Job Description

Marketing Campaign Manager focuses on strategic growth through lead generation, database segmentation, and personalized, multi-channel campaign execution. This role will accelerate new & upsell business pipelines and streamline the execution of marketing campaigns across various channels, including partner, customer, and sales, to drive pipeline creation, revenue growth, and customer retention.

Key Responsibilities
  • Strategize and manage the execution of multi-channel campaigns to drive Marketing Qualified Leads (MQLs) across target markets, with a focus on payroll.
  • Create full-funnel programs using both inbound and outbound tactics to increase MQL volume in key verticals such as staffing, ERP, and other target markets.
  • Collaborate with cross-functional teams including Marketing, Sales, RevOps, Customer Success, and Channel partners to align lead generation with revenue growth goals.
  • Implement strategies to grow and engage the marketable database through targeted acquisition and nurturing tactics.
  • Develop and manage segmented audience lists to ensure personalized and relevant content delivery, improving engagement and conversion rates.
  • Apply conversion rate optimization (CRO) techniques to enhance key metrics like open rates, click-through rates (CTR), and conversions from MQL to SQL.
  • Continuously analyze campaign performance and adapt strategies to maximize results across all channels.
  • Identify high-return channels, untapped customer segments and new markets and build innovative campaigns to introduce clients to Greenshades' full suite of offerings and solutions.
  • Collaborate with content and design teams to develop engaging, personalized campaign materials tailored to audience segments and campaign objectives.
  • Track, monitor, and report campaign performance using HubSpot or other tools.
  • Use data-driven insights to continually refine and optimize lead generation strategies, ensuring alignment with broader growth and pipeline goals.
 
What Success Looks Like
  • Continuously meeting or exceeding MQL targets, while improving MQL to SQL conversion rates by leveraging optimized messaging, personalization, and segmentation strategies.
  • Growing the marketable database by acquiring new contacts and increasing engagement with personalized, effective efforts.
  • Driving measurable contributions to revenue by aligning marketing efforts with pipeline and sales goals.
  • Delivering creative, data-driven campaigns that introduce clients to Greenshades’ full product offerings and services.
  • Using data-driven insights to iterate and improve campaigns for optimal performance across all channels and segments.
  • Building strong relationships across teams and becoming a go-to resource for campaign strategy and execution
Required Skills and Qualifications
  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3-5 years of experience in marketing campaign management, demand generation or similar role.
  • Proven track record of developing and executing multi-channel campaigns that generate leads and build pipelines.
  • Experience using HubSpot, ideally, or other CRM and marketing automation platforms
  • Strong analytical and problem-solving skills with proficiency in using analytics tools to monitor, measure, and optimize campaign performance through data-driven insights.
  • Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
  • Excellent written and verbal communication skills, with a focus on clear, concise messaging.
  • Strong project management skills, with the ability to manage multiple campaigns and deadlines effectively.
  • Excellent knowledge of marketing principles, campaign development, marketing channels and marketing tools and techniques.
  • Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market.
 
Skills and Qualifications
  • Experience working in B2B SaaS, payroll, or ERP-related industries.
  • Certifications in HubSpot or other CRMs and marketing platforms
  • Experience working with partner ecosystems and channel marketing programs.
  • Familiarity with conversion rate optimization (CRO) techniques and best practices.
  • Expertise in personalization and segmentation strategies for target markets.
  • General knowledge of SEO, SEM, and digital advertising platforms (e.g., Google Ads, LinkedIn Ads).

This is a remote position

Job Tags

Full time, Remote job,

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